Engage Your Audience, Save On Production, But If You Don’t Come Away With Great Advertsing, What’s The Point?

Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one’s iPhone or BlackBerry can tell the time just as well?
It’s a challenge that great advertising might help solve. But the brand didn’t turn to the experts for assistance, Raymond Weil took the latest and non-greatest route instead.
Here are two “consumer generated” spots that received the most votes in the brand’s “crowd sourcing” contest.


What do you think? Are you ready to plop down $1850 for the brand’s Freelancer model?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.