Engage Your Audience, Save On Production, But If You Don’t Come Away With Great Advertsing, What’s The Point?

Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one’s iPhone or BlackBerry can tell the time just as well?
It’s a challenge that great advertising might help solve. But the brand didn’t turn to the experts for assistance, Raymond Weil took the latest and non-greatest route instead.
Here are two “consumer generated” spots that received the most votes in the brand’s “crowd sourcing” contest.


What do you think? Are you ready to plop down $1850 for the brand’s Freelancer model?

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.