Engage Your Audience, Save On Production, But If You Don’t Come Away With Great Advertsing, What’s The Point?

Luxury watch marker, Raymond Weil, has quite a challenge on its wrists. Why pay thousands of dollars for a timepiece when one’s iPhone or BlackBerry can tell the time just as well?
It’s a challenge that great advertising might help solve. But the brand didn’t turn to the experts for assistance, Raymond Weil took the latest and non-greatest route instead.
Here are two “consumer generated” spots that received the most votes in the brand’s “crowd sourcing” contest.


What do you think? Are you ready to plop down $1850 for the brand’s Freelancer model?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.