Energy Drink Employs Dude Speak, Draws Scorn


According to CNET, PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women.
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The soft-drink maker stopped short of removing the free application from Apple’s App Store.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.