M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN’s national broadcast of the 2010 New Mexico Bowl.
“Epic in its diversity and beauty, New Mexico’s impact on visitors is often quite subtle,” said Michael Cerletti, Secretary of the New Mexico Tourism Department. “Our hope is that the ‘Enchanting Moments’ campaign will help bring that diversity and beauty to life for all to see.”
The campaign is part of a continuing New Mexico brand effort from M&C Saatchi, which previously created a popular local promotional campaign for the state that encouraged New Mexico residents to vacation in their own backyard.
