Employ Kyle (Or Someone Else Will)

Sadly there are way too many pitches in way too many digital places for me to pay close attention to anything but the most persuasive and original appeals.
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Sadly again, well-crafted appeals are all too rare. Which is why I perked up this morning when I saw the above Tweet addressed to me. It looked like SPAM for a moment, but I clicked over to Kyle Clarke’s site and instantly realized he’s making a genuine attempt to connect with me, and others like me, in hopes that we can help advance his career objectives.
Clarke is a Business Management graduate from Newcastle University in England. He says 70 grads are competing for every job opportunity. I don’t know if that’s right, but I do know it’s hard to stand out in a crowd, but it can be done and Kyle’s doing it. You needn’t be a genius, you just need to know how best to address a stranger and have the skills to do it right.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.