You are here: Home / Brands / G Series Is For Athletes That Need To “Prime. Perform. Recover.”

G Series Is For Athletes That Need To “Prime. Perform. Recover.”

May 7, 2010 By Leave a Comment

Did you know that Gatorade is no longer a sports drink company? That’s right, Gatorade is now a sports performance innovator.
What the hell am I talking about? Hell if I know. But let’s tune in to these new spots from TBWA Worldwide and begin to decipher the changes.


Okay, I get it now. Gatorade is no longer just a drink. It’s a series of drinks. You drink one before the game, one during the game and another one after the game.
If you’re PepsiCo and you want to sell three times as many sports drinks, coming up with G Series is one way to go about it.

Submit to reddit
Filed Under: Brands, Creative Review, PR
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.