Email Is Good Again (Advertising Is Still Bad)

mailfrontierbathroom.jpg
Anti spam solution provider, Mail Frontier, is advertising in bathrooms.
Thanks to Room 116 for the post.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. OK, maybe you media planner-types out there can answer these questions:
    1) How does one negotiate rates for urinals?
    2) How do you measure ROI (or is it piss-thru percentage)?
    3) Who goes around to all the urinals in all the buildings and applies these ad stickers on the urinals?
    4) Are there higher rates for more public restrooms and lower rates for, say, the kind in office buildings you need a key to access?
    Oh, this guerrilla marketing isn’t as simple as it looks…

  2. Ben Bergman says:

    Even better, I was at a bar with two of my friends and there was an ad for DNA Paternity Testing. I took a picture to show to my to female friends, “Fast and Affordable Expert Testing” 1-800-IDENTITY. If I was an expert that is exactly where I would want my ad.