About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • David Vawter

    The difference being, that in the stuff from the 80s (thanks for picking up on the link) the product was presented as the hero, and the commercial offered some tangible reasons why. Not saying it was great “creative” — whatever that means — but it worked hard at selling a product. In the W&K work, W&K is the hero. The product just fills the last three seconds.