About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • David Vawter

    The difference being, that in the stuff from the 80s (thanks for picking up on the link) the product was presented as the hero, and the commercial offered some tangible reasons why. Not saying it was great “creative” — whatever that means — but it worked hard at selling a product. In the W&K work, W&K is the hero. The product just fills the last three seconds.