About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. David Vawter says:

    The difference being, that in the stuff from the 80s (thanks for picking up on the link) the product was presented as the hero, and the commercial offered some tangible reasons why. Not saying it was great “creative” — whatever that means — but it worked hard at selling a product. In the W&K work, W&K is the hero. The product just fills the last three seconds.