eHarmony’s Sour Note

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This Hanft Raboy and Partners ad for Chemistry.com is timely.
Reuters is reporting that dating site eHarmony is facing legal action in California for denying lesbians and gays the right to use its service. Lawyers bringing the action on behalf of Linda Carlson are seeking to make their case into a class action lawsuit.
eHarmony was founded in 2000 by evangelical Christian Dr. Neil Clark Warren and had strong early ties with the influential religious conservative group Focus on the Family.
According to USA Today, Warren says eHarmony promotes heterosexual marriage, about which he has done extensive research. He says he does not know enough about gay and lesbian relationships to do same-sex matching.
Lesbians and gays are not the only ones unwelcome on eHarmony; Warren says he rejects 16% of those who take his patented personality test because they’re poor marriage prospects.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.