Edward Lampert Is A Value Shopper

I first came across Edward Lampert’s name earlier this week, while preparing for a phone interview with Kmart (yes, I’m open to a client-side move). I was surprised to discover that this old-school discount retailer was run by such a young man. Lampert, a Yale grad, is 42.
Today, Lampert is all over the news, due to his arranged marriage between Kmart and Sears.
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Some pundits suggest that Lampert will take a page from Warren Buffet’s playbook and turn Kmart into a pure investment vehicle. Investment junkies and brand historians may recall that Buffet’s firm, Berkshire Hathaway, was once a Massachusetts shirt maker.
What’s even more interesting is the fact that Lampert–#140 on Forbes 400 richest Americans list–was kidnapped in Janurary of 2003. Lampert established a rapport with the villains, who at one point used his credit card to order a pizza, leading police to their location.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.