Ed Cotton Wants Action

Ed Cotton of Butler Shine and Stern wants social networks to deliver on the wisdom of crowds promise.

Facebook is attracting a ton of people and it’s doing a great job with the basics, but the real “win” is leveraging the collective wisdom and power of crowds to do something interesting; to buy goods at a discount, to give loans, change the political system, raise environmental standards, reduce poverty and yes, even keep interesting business magazines afloat.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.influxinsights.com Edward Cotton

    You are the winner of my best blog headline of the year contest. I need to think of a suitable prize.

  • http://adpulp.com David Burn

    Thanks Ed. A trip to Sausalito is always nice.