Ed Cotton Wants Action

Ed Cotton of Butler Shine and Stern wants social networks to deliver on the wisdom of crowds promise.

Facebook is attracting a ton of people and it’s doing a great job with the basics, but the real “win” is leveraging the collective wisdom and power of crowds to do something interesting; to buy goods at a discount, to give loans, change the political system, raise environmental standards, reduce poverty and yes, even keep interesting business magazines afloat.

About David Burn


  1. You are the winner of my best blog headline of the year contest. I need to think of a suitable prize.

  2. Thanks Ed. A trip to Sausalito is always nice.