Ed Cotton Wants Action

Ed Cotton of Butler Shine and Stern wants social networks to deliver on the wisdom of crowds promise.

Facebook is attracting a ton of people and it’s doing a great job with the basics, but the real “win” is leveraging the collective wisdom and power of crowds to do something interesting; to buy goods at a discount, to give loans, change the political system, raise environmental standards, reduce poverty and yes, even keep interesting business magazines afloat.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. You are the winner of my best blog headline of the year contest. I need to think of a suitable prize.

  2. Thanks Ed. A trip to Sausalito is always nice.