Eco Options Don’t Include The Propaganda Channel


According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria.
In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly.
“It’s not our place to judge Fox News’s position or any other media outlet’s position on global warning,” responded Ron Jarvis, vice president for environmental innovation at the retailer, based in Atlanta. “Nor will we try to influence that position with our advertising dollars. We’re advertisers, not censors.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Gail

    Well said Mr. Jarvis! I am proud of and support the efforts made by Home Depot.