According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria.
In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly.
“It’s not our place to judge Fox News’s position or any other media outlet’s position on global warning,” responded Ron Jarvis, vice president for environmental innovation at the retailer, based in Atlanta. “Nor will we try to influence that position with our advertising dollars. We’re advertisers, not censors.”
Eco Options Don’t Include The Propaganda Channel
Filed Under: Cause-Related Marketing
About David Burn
Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.