According to The New York Times, activists are urging Home Depot, which recently unveiled an environmentally conscious marketing program, to withdraw advertising from Fox News, whose hosts and commentators dismiss global warming as liberal hysteria.
In April, Home Depot introduced an Eco Options label for thousands of products that it deemed environmentally friendly.
“It’s not our place to judge Fox News’s position or any other media outlet’s position on global warning,” responded Ron Jarvis, vice president for environmental innovation at the retailer, based in Atlanta. “Nor will we try to influence that position with our advertising dollars. We’re advertisers, not censors.”
Eco Options Don’t Include The Propaganda Channel
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.