Easy On The Beefcake

Call me old-fashioned, but I prefer ads that dramatize the product benefit. Apparently, Outback Steakhouse knows nothing about this time-honored approach. One of their current efforts features three hunks that come to the table to serve three adoring, but rather shy, ladies. No mention of the food at all.
What happens when a lonely lady decides to dine at Outback, only to find her server is nasty, or of the same sex? She could then rightly claim Outback seduced her with false advertising.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.