Easy Come, Easy Go: Wal-Mart Drops DraftFCB

You read that right. Adweek is reporting as of 5:30 Thursday night:

Just weeks after hiring DraftFCB in one of the year’s most closely watched reviews, Wal-Mart is splitting with the Interpublic Group agency and plans to put its $570 million ad account back in play “based on new information that has come to light in the past two week,” said client representative Mona Williams.
Wal-Mart has not decided if the new competition is open to all comers or just finalists from the fist review, Williams said. The process will be completed by the end of January.

Ouch.
I wonder how many people DraftFCB already hired to service the business.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.