Eastman Kodak Introduces A Consumer Advocacy Campaign From Deutsch

Sure the printer you bought was cheap, but the ink is still adding up, expensive replacement cartridge after expensive replacement cartridge. Unless you’re printing with a Kodak inkjet…

“Paying too much for printer ink is a financial black hole that consumers can easily avoid,” said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. “Kodak’s approach is to let consumers know there is an alternative to high-priced ink. We sell reasonably priced printers that use reasonably priced ink. That’s powerful – especially in this economic environment.”
Consumers who visit PrintandProsper.com can calculate in seconds how much they’ve been overpaying for ink and how much they can save with Kodak.
“This is a big, bold idea that doesn’t tiptoe around the issue and lets consumers know Kodak is on their side,” said Linda Sawyer, Chief Executive Officer, Deutsch Inc.
Kodak also engaged Laura Rowley, an ardent consumer advocate and financial expert, to help expose the issue of high-priced ink and uncover other ways consumers can trim costs at home. Rowley writes a Yahoo! Finance column and personal blog about finance and value.
See the print pieces of the campaign at The Inspiration Room.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.