Earnings Soar For North Shore Pleasure Boat Company

from Crain’s Chicago Business (subscription required): Lake Forest-based Brunswick Corp., the world’s largest maker of pleasure boats, on Thursday said its third-quarter earnings almost doubled as it introduced new products, boosted sales and controlled costs. Net income increased to $72.9 million, or 75 cents a share, from $37.9 million, or 41 cents, a year ago.
The Boat Group makes Sea Ray, Bayliner, Maxum, Hatteras, Meridian and Sealine pleasure boats from 16 to 100 feet; Baja high-performance boats from 20 to 44 feet; Boston Whaler and Trophy offshore fishing boats from 13 to 32 feet; and Crestliner, Lowe, Lund and Princecraft fishing, deck and pontoon boats from 10 to 26 feet.
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Is it just me or are Americans having fun again?

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.