Earnings Soar For North Shore Pleasure Boat Company

from Crain’s Chicago Business (subscription required): Lake Forest-based Brunswick Corp., the world’s largest maker of pleasure boats, on Thursday said its third-quarter earnings almost doubled as it introduced new products, boosted sales and controlled costs. Net income increased to $72.9 million, or 75 cents a share, from $37.9 million, or 41 cents, a year ago.
The Boat Group makes Sea Ray, Bayliner, Maxum, Hatteras, Meridian and Sealine pleasure boats from 16 to 100 feet; Baja high-performance boats from 20 to 44 feet; Boston Whaler and Trophy offshore fishing boats from 13 to 32 feet; and Crestliner, Lowe, Lund and Princecraft fishing, deck and pontoon boats from 10 to 26 feet.
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Is it just me or are Americans having fun again?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.