Dutch Frog Hops Off

Adweek is reporting that the Amsterdam office of StrawberryFrog has “severed ties to he agency’s operations in New York and elsewhere.”
The 40-person group in Holland, led by Brian Elliott, who co-founded StrawberryFrog with Scott Goodson in 1999, has rebranded as Amsterdam Worldwide.
Goodson remains CEO of offices in New York, Sao Paolo, Tokyo and Mumbai. Those operations will keep the StrawberryFrog name.
Goodson, an active blogger, has yet to weigh in on the news.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Tokyo?
    That’s bullshit. No, better yet, that’s bullfrogshit!