Dude, Your Pause Button’s Stuck

Marina del Rey’s Ignited Minds have introduced a new public service announcement for Fox and the Kaiser Family Foundation.
PauseScreenShot1.jpg
click to view
The spot contends that the chaos of modern life, wherein teens have to make tough decisions, might be better managed by the mere act of pausing to consider.
“It only takes a minute to change your life” is the line that anchors the campaign. There’s also a web site for the campaign with information and links relating to everyday issues teens and young adults face.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.