Dude, Your Pause Button’s Stuck

Marina del Rey’s Ignited Minds have introduced a new public service announcement for Fox and the Kaiser Family Foundation.
PauseScreenShot1.jpg
click to view
The spot contends that the chaos of modern life, wherein teens have to make tough decisions, might be better managed by the mere act of pausing to consider.
“It only takes a minute to change your life” is the line that anchors the campaign. There’s also a web site for the campaign with information and links relating to everyday issues teens and young adults face.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.