Dude, Your Pause Button’s Stuck

Marina del Rey’s Ignited Minds have introduced a new public service announcement for Fox and the Kaiser Family Foundation.
PauseScreenShot1.jpg
click to view
The spot contends that the chaos of modern life, wherein teens have to make tough decisions, might be better managed by the mere act of pausing to consider.
“It only takes a minute to change your life” is the line that anchors the campaign. There’s also a web site for the campaign with information and links relating to everyday issues teens and young adults face.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.