Duality Is Alive And Well In Victoria

One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do.

According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity.
The spot features Melbourne-born actress Isabel Lucas. Music is “Down to the River To Pray”, sung by Paris Wells and supported by the Brunswick Women’s Choir.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.