Duality Is Alive And Well In Victoria

One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do.

According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity.
The spot features Melbourne-born actress Isabel Lucas. Music is “Down to the River To Pray”, sung by Paris Wells and supported by the Brunswick Women’s Choir.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.