Duality Is Alive And Well In Victoria

One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do.

According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity.
The spot features Melbourne-born actress Isabel Lucas. Music is “Down to the River To Pray”, sung by Paris Wells and supported by the Brunswick Women’s Choir.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.