Droga In Prada

Droga.jpg
The new lifestyle rag, WSJ Magazine, decided to dress David Droga up and pretend that it’s 1963. Which might have been fine if the attending article had any substance to it.
Here’s the best that the writer can get from the ad man:

This is not survival of the fittest–it’s mutation of the species that is crucial for our industry.

I’m confused by this. If the species successfully mutates in order to survive, the scenario couldn’t be more Darwinian.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.acleareye.com Tom Asacker

    The species doesn’t mutate in order to survive. The organisms that are already best adapted to live in the immediate, local environment survive. Big difference.