Drive Traffic Or End Up On Barry’s Chopping Block

Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets.
According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC “should we bother with it.”
Word is the cuts won’t affect Mr. Diller’s latest start-up, Tina Brown’s “The Daily Beast,” College Humor or the personal finance site FiLife, which recently appointed a new president, but comedy site 236.com and some others are likely to be sold or shut down.
How long do budding digital properties get today? It seems they’re either a hit out of the box, or they fizzle into nothingness.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.