According to Shoot, Element 79 hired director Baker Smith of harvest in Santa Monica to make this “viral video” for Gatorade. The catch is amazing, but so is the fact that Gatorade just barely makes an appearance.
Drink Gatorade. Climb Walls.
Filed Under: Viral + Buzz
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.