Drink Coca-Cola

In 1894, an industrious Coca-Cola syrup salesmen named James Couden put down his order pad and picked up a paintbrush to create the first-of-its-kind sign.
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Today, you can see this this “Main Street, USA” attraction at Young Brothers Pharmacy in the north Georgia town of Cartersville.
According to Not Atlanta, 25 layers of paint were removed during the 1989 restoration to reveal the original design.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.