Draft Investigates Itself, Clears Itself Of Wrongdoing

The Chicago Tribune reports on the aftermath of DraftFCB’s Wal-Mart win/loss.

Observers of the ad business had been waiting for a reaction from DraftFCB, which finds itself under the glare of publicity and seemingly in a vulnerable business position. Wal-Mart took back its account this month, even before DraftFCB had started work for the retailer, indicating that something had gone wrong during the pitch process.
In response, Draft on Thursday issued a memo titled “Truth and Trust” to staffers and select clients that seeks to end the rampant industry speculation and media coverage that have surrounded DraftFCB’s wooing of Wal-Mart for its prized $570 million advertising account.
In the memo, a copy of which was obtained by the Tribune, Draft said the agency began a “careful and methodical review of how the pitch was conducted on our end” following Wal-Mart’s decision to fire advertising chief Julie Roehm and, a day later, DraftFCB.
“As of this morning,” he wrote, “we have completed this investigation, which has not uncovered any instances in which we violated either [DraftFCB or Interpublic] policy. It is important for you to know that–and equally important that our clients know that.”

Good. Case closed. Right?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.