Dr. Pepper Dangles Tuition Money In Front of College Students

“Dr. Pepper is changing lives” is not the kind of promotional come on we’re used to hearing from a large packaged goods brand. Which makes this “marketing as a service” campaign from the beverage brand sort of interesting.

But does it sell more soda? You be the judge…

Here’s a new entry in the brand’s 2011 $1,000,000 Tuition Giveaway consumer generated media contest, which is presently the featured on the DrPepper.com home page.

I’m happy to see Dr. Pepper stepping up in this way to help, but I am troubled by the fact that the majority of our nation’s young people can not afford a college education.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.