DPC’s Concrete Jungle

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Downtown Partners/Chicago has a minimalist, but well designed web presence. Having said that, I fail to grasp the significance of the darkness their imagery conveys other than polished concrete. I keep thinking Spiderman or some other superhero is going to swoop in, but that doesn’t happen. Rather, a few pigeons make their way across the screen. What’s your take?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Who let the birds out
    of Indiana?
    A bird in the hand is worth a bird in a cage
    is worth a bird on a telephone wire–
    (old 97s)