Double Quarter Pounder With IMEEM

I’ve been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn’t have. Things like this:
When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and drive you to The Reality House Show:
To recap, McDonald’s is attaching it’s dollar menu to pop music on IMEEM, and in a separate move is developing original content to support the menu.
I’m a fan of attaching content to a brand’s messaging and a fan of developing original content. But I like to see a thread of connective tissue run between them. I guess McD’s is saying pop music = pop menu. But if they are saying that, it’s not coming in loud and clear.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • charles palma

    There was a time when they offered free burgers. :)