Double Quarter Pounder With IMEEM

I’ve been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn’t have. Things like this:
McDonalds_imeem.jpg
When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and drive you to The Reality House Show:
Mc_RealityHouse.jpg
To recap, McDonald’s is attaching it’s dollar menu to pop music on IMEEM, and in a separate move is developing original content to support the menu.
I’m a fan of attaching content to a brand’s messaging and a fan of developing original content. But I like to see a thread of connective tissue run between them. I guess McD’s is saying pop music = pop menu. But if they are saying that, it’s not coming in loud and clear.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.