Dos Equis Gets Freaky With It

According to Ad Age, “The Most Interesting Show in the World” is the event marketing leg of the brand’s “Most Interesting Man” contest. Since introducing the campaign two years ago, Dos Equis has seen double digit gains.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.