Once again, marketers have taken the lead in the quest to discover extra-terrestrial life. As NASA’s Phoenix Lander pitifully fumbles and pants, trying to scoop dirt into an oven on Mars, Doritos broadcasts a 30-second spot into space.
A few months back, the brand challenged the British public to create a spot that summed up life on earth. The winning entry, as judged by popular vote, is called Tribe and was directed by 25-year-old Matt Bowron of the UK. According to Science Daily, “the message is being pulsed out over a six-hour period from high-powered radars at the EISCAT European space station in the Arctic Circle.” The message is aimed at a solar system in the Ursa Major Constellation, one that the EISCAT Director believes could, in fact, “harbor small life-supporting planets similar to ours.”
Tribe will air June 15th on ITV in Europe. But who cares? The real question is: do aliens TiVo?
Your move, Pringles.