Don’t Try This At Home


USA Today knows how to write a lead.

There’s a new twist on consumer-generated marketing: Ellen DeGeneres-generated marketing.

Chris Bryant, 23, now starring in his own Nike ad, got the gig thanks to the funny woman’s interest in his unusual abilities. With Bryant appearing as a guest on her show, she rang Nike CEO Mark Parker during the broadcast and pushed the company to make an ad. The rest, as they say, is history.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.