Don’t Stop Believin’

Kansas City sheep hater, John January, wants ad guys and ad gals of this land to remember why they got into the ad game. That’s right, for the love.

I think we can’t help but love it. I think we ended up in advertising because we have always loved it. Didn’t you like commercials when you were a kid?
Don’t stop loving advertising. Don’t stop believing that good work is best for client and audience. Don’t stop taking time to appreciate the effort of the craft.

I’ll add to John’s premise: don’t stop criticizing.
Critics can be seen as negative within the pollyanna culture of brand champions, but their presence is usually a sign of a healthy company.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Thanks David…and I agree. Being critical (when you’re being pure of heart and pushing to see improvement) is, for lack of a better term, critical.