Don’t Sell Something. Start A Movement.

Spike Jones is at it again.

Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Campaigns are dry and emotionally detached. Movements are organic and rooted in passion. Campaigns rely on traditional mediums. Movements rely on word of mouth. Campaigns are part of the creationist theory. Movements are part of the evolutionist theory. Campaigns are you talking about yourself. Movements are others talking about you. Campaigns add to awareness. Movements add to credibility. Campaigns are “you vs. us.” Movements are “let’s do this together.”

Clearly, it’s important for communications professionals to use the proper terms to describe their efforts.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Not only the terms, my friend, but the idealism behind the term.
    Thanks for the link love!
    -That Spike Guy

  2. Mr. Jones, are you trying to seduce me?
    Great thoughts put into words.

  3. Maybe I am!
    Thanks for the kind words.

  4. Thanks Spike! Great stuff!