According to The Wall Street Journal, railroad companies are starting to market themselves as the ultimate eco-friendly, low-fuel-consuming industry.
For instance, a new CSX Corp. radio ad declares that even the most fuel-efficient hybrid car can’t compete with a train, which “can move a ton of freight 423 miles on a single gallon of fuel.”
“Too bad we can’t all drive a train,” the announcer says before urging listeners to visit CSX’s Web site to learn about the Jacksonville, Fla., company’s “commitment to protecting the environment.”
Freight trains now use much cleaner and more fuel-efficient diesel engines, and railroad companies are testing new engines that the industry is touting as “ultralow-emission.”
Many environmentalists acknowledge that the railroads have a powerful argument, given that freight trains burn far less fuel than trucks and can help reduce highway congestion.
Don’t Pooh Pooh The Choo Choo
Filed Under: Cause-Related Marketing
About David Burn
Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.