Don’t Pooh Pooh The Choo Choo


According to The Wall Street Journal, railroad companies are starting to market themselves as the ultimate eco-friendly, low-fuel-consuming industry.
For instance, a new CSX Corp. radio ad declares that even the most fuel-efficient hybrid car can’t compete with a train, which “can move a ton of freight 423 miles on a single gallon of fuel.”
“Too bad we can’t all drive a train,” the announcer says before urging listeners to visit CSX’s Web site to learn about the Jacksonville, Fla., company’s “commitment to protecting the environment.”
Freight trains now use much cleaner and more fuel-efficient diesel engines, and railroad companies are testing new engines that the industry is touting as “ultralow-emission.”
Many environmentalists acknowledge that the railroads have a powerful argument, given that freight trains burn far less fuel than trucks and can help reduce highway congestion.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Great Headline!

  2. Thanks Steve. I’m still lingering over that factoid that I bolded. Wow.

  3. Enjoy your blog. Am trying to learn from how others are using their blogs.
    My real reason for commenting is to ask a question. Our product has recently been featured on a new Honda Pilot commercial. We have posted it to our new blog but now need to figure out how to get people to see it and relate it to our offerings. Any suggestions?
    You can see the ad at http://cart-away.typepad.com/
    It is the third post down.
    Thanks for any help.

  4. You’re doing it already by blogging about it and commenting on others’ blogs. But it takes time to get the word out, and it takes time to accumulate precious Google juice. If there are other blogs in your industry, or in your community, be sure to participate there. Good luck, and thanks for coming by.