Don’t Mess With Californication

by David Burn on November 2, 2008

Microsoft has its take on the “I’m a Mac” ads, and so does Vote No on Prop 8.

[via Mickipedia]

http://thefutureofads.com/ Cory O’Brien

It’s interesting to see that the “I’m a X” ads have become such a meme. I guess it’s because it’s easy for people to relate to a personification of a company/issue, and then that company/issue can speak directly to the intended audience through that personification. The fact that they’re cheap to make and can be quickly rolled out to catch the current wave of popularity has probably also got something to do with it.