Don’t Let Futbol Ruin Your Routine

La Comunidad’s new TV spots present MTV’s give an understanding nod to the World Cup’s massive global appeal and viewer dominance during the event’s month-long run.

“It’s football time, we understand why you aren’t watching MTV,” the ads state.
The campaign will air on MTV channels outside the U.S. starting in June, which is odd, since the audience presumably won’t be watching MTV at those times.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.