Don’t Assume

Catherine Remoussenard, senior professor in human resources and change management at the Burgundy School of Business in Dijon, France debunks some myths about organizational change.

Don’t assume that organizations are naturally dynamic. Organizations reflect the people who constitute them — as a whole they are inclined to inertia. In part this reflects the fragmented nature of organizations. At every level and in every division, managers are making decisions that they believe only they are qualified to make.
Don’t assume that individuals will function rationally. There’s the most rational way to achieve a business objective, and then there’s the way most people in an organization tend to work: They act in their own best interests. The person responsible for managing change needs to be able to decipher the motivations behind people’s actions. That understanding can help reduce opposition to change.

See the WSJ’s Career Journal for more.

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.