Don’t Assume

Catherine Remoussenard, senior professor in human resources and change management at the Burgundy School of Business in Dijon, France debunks some myths about organizational change.

Don’t assume that organizations are naturally dynamic. Organizations reflect the people who constitute them — as a whole they are inclined to inertia. In part this reflects the fragmented nature of organizations. At every level and in every division, managers are making decisions that they believe only they are qualified to make.
Don’t assume that individuals will function rationally. There’s the most rational way to achieve a business objective, and then there’s the way most people in an organization tend to work: They act in their own best interests. The person responsible for managing change needs to be able to decipher the motivations behind people’s actions. That understanding can help reduce opposition to change.

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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.