Don’t Advertise, Connect.

Mailing lists are not sexy, but they can be highly effective tools for reaching one’s core audience.
Take this simple email newsletter from Trumpet in New Orleans that comes to my inbox once a month:
trumpet_notes.jpg
It’s a nice newsletter, but there has to be something on the other side of my click for it to work.
In Trumpet’s case there is. From a content perspective they have the ideal website and the best example I’ve seen from an agency to date.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.