“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil. The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events.”
That’s the response from AMC, after several people saw a connection to 9/11 in Mad Men’s season five out-of-home advertising.
Firefighter George C. Cain’s sister, Nancy K. Nee, to the New York Times, “It seems that Hollywood — and now advertising — doesn’t care about the sensitivities of the families and New Yorkers.”
If you know the show, you smile at the inside joke. If you don’t know the show, you Google “March 25” and maybe you guess what it is or maybe you think March 25th is National Commit Suicide Day and you start the search for the perfect building to throw yourself off of.
Ad Age reckons that the posters are now causing a stir is likely due to heightened outdoor and print advertising around the show’s fifth season, as well as a recent article, and graphic comparison, in Esquire.