Doing “The Bish” Proud

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The Escape Pod’s Vinny Warren on the joy of creating the print ad above:

When I was starting out in advertising in the early 90s I always fancied myself as an old-school hard sell print ad guy from a bygone era. But alas was born in the wrong decade. Ultimately I got diverted into doing mostly TV advertising and online stuff and branded content. I moved with the times I guess. A good thing. But part of me still wishes I was marketing a classic product directly.
And recently I got the opportunity to do just that. Escape Pod client Tear Mender glue approached us about creating print ads that will appear in all of things, PARADE magazine!

Man, every agency creative team could use a Tear Mender. I love nuts and bolts clients like this and the advertising they sometimes make.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. i am with you david. i feel like a cat that has finally trapped a mouse. doing this is a pleasure. selling glue is pure selling. no image. love it.