Does Grey Have The “Worst Agency Reel?” Judge For Yourself

After receiving the dubious award of “Worst Agency Reel” by the readers of Adweek, the folks at Grey decided to put their work up for everyone to see.
The Grey reel is online at
I suppose I have seen worse, but I sure know I’ve seen better.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I love it. Their in your face response that is. The reel’s not bad, either.

  2. It really isn’t all that entertaining — I watched the first 3 commercials and they are nothing to be proud of. I figure if you are going to try and refute something — you should have some entertainment value to it all.

  3. Craigh says:

    Well – it’s a reel. Reels are made to display work that an agecny feels is their best effort. Usually, they are artistic and creative – but this is good-old-roll-up-your-sleeves messaging that speaks to the desired audience….not judges.

  4. Dan,
    The Progressive Insurance spot (not among the first three) starring Wendy What’s-Her-Name is pretty damn good. At least, I think it is.