Dodge Muscles Its Way Back Into Starting Lineup

Dodge is bringing back the Charger after a 17-year hiatus. The Detroit car maker is gearing up for the summer selling season with an ad blitz set to unleash on June 1. Not incidentally, Warner Brothers studios is releasing the big screen version Dukes of Hazard this summer. You don’t think the two events might be related, do you?
Charger.jpg
According to Ad Age, the peak sales year for the Charger was 1973, when it sold 119,318 units.

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About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.

  • http://www.3martini.typepad.com seamus

    Great. Just in time for the change in the zeitgeist away from gas-guzzlers. Smells like another PT Cruiser or Ford Thunderbird; they’ll sell a zillion in year one, half that in year two, and nothing after that.