Dodge Muscles Its Way Back Into Starting Lineup

Dodge is bringing back the Charger after a 17-year hiatus. The Detroit car maker is gearing up for the summer selling season with an ad blitz set to unleash on June 1. Not incidentally, Warner Brothers studios is releasing the big screen version Dukes of Hazard this summer. You don’t think the two events might be related, do you?
Charger.jpg
According to Ad Age, the peak sales year for the Charger was 1973, when it sold 119,318 units.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Great. Just in time for the change in the zeitgeist away from gas-guzzlers. Smells like another PT Cruiser or Ford Thunderbird; they’ll sell a zillion in year one, half that in year two, and nothing after that.