Doctor Tom Seeks Remedy

from New York Times: A resolution asking the National Collegiate Athletic Association to end alcohol advertising on radio and television broadcasts during college athletic events will be introduced today in the House of Representatives.
Representative Tom Osborne, Republican of Nebraska, the former football coach at the University of Nebraska, is the author of the resolution. He introduced a similar one last year, but it never came to a vote.
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The four-page resolution claims alcohol producers spent $52 million on radio and television advertising for college sports in 2003, including $21 million for the N.C.A.A. tournament.
That was down from 2002, when $58 million was spent on alcohol advertising on radio and television, including $27 million in the tournament, the resolution said.
The resolution points to a 2002 study by the National Institute on Alcohol Abuse and Alcoholism that says two in five college students are binge drinkers, 1,400 college students die each year of alcohol-related injuries and more than 70,000 college students are victims of alcohol-related sexual assault. The resolution has the American Medical Association’s backing.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Josh

    I’m glad Tom Osbourne is doing what he feels necessary to keep this economy going. Please quit spending $21 million…yeah, that will work.
    Why are you a senator? Please enter something worthwhile. College kids will drink no matter what ads run during March Madness.

  • http://adpulp.com David Burn

    True dat, but the NCAA needn’t profit from it.
    For once, I agree with the coach. By the way, while the fine people of NE would happily elect him to the Senate, at this point in time Osborne “does his damage” in the House.