Freelance copywriter, Jay Kaskel, has been making Robo calls to Minneapolis creative directors in what he calls “a shameless, blatant attempt at self promotion.”
Instead of hanging up on the robot, the CDs on the receiving end have suggested he send the voice file to “the blogs” and enter it in upcoming award shows. “It’s topical, if nothing else,” says Kaskel.
By the way, check out Kaskel’s resume. I’ve never seen one like it.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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