Do You Have Love For Honda? Express It.

Ad Age is reporting on how happy Honda is with it’s “Social Experiment,” a mostly viral effort with some TV sprinkled on top.

In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand.

Honda initially supported the site with a sprinkling of ads on Facebook. “It wasn’t a big media buy, but it got a lot of attention,” said Tom Peyton, senior manager-national advertising. Earlier this month, TV was added to the mix, with 15- and 30-second spots featuring actual owners. The commercials were created by Honda’s longtime agency, independent RPA, Santa Monica, which developed the concept.
Honda isn’t using the exercise as a way to expand its database of prospects. “We aren’t collecting names and e-mails, and we are not going to hound these people,” Mr. Peyton said. “We are learning, like everyone else, what we are permitted to do with these kinds of things.”

I used to own a black ’91 Honda Accord station wagon, and RPA is right, I loved it.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://godsofadvertising.wordpress.com Steffan Postaer

    I love Honda. I also love that it helped pay for my college education!

  • http://hondaexpress.blogspot.com/2009/10/honda-express-scooter-or-moped-1978-nc.html Honda Express Moped Scooter Fan

    No disagreement here. I have always purchased Honda products: generators, cars, mopeds, etc. I loved Honda so much that I started a Honda Express Moped / Scooter Parts and Information blog. So, overall.. keep up the awesome posts and thanks for the info.
    – Robert Johnson