Diesel wants you to be stupid. Seriously.
Here’s a bit of their stupid manifesto:
What we’re talking about isn’t a tag line. What we’re talking about is a call to arms. Stupid ain’t dumb, stupid is something deliciously greater. Put another way, only the stupid can be truly brilliant.
Renzo Rosso is stupid.
Stupid is motoring around in your Ford transit and visiting after shop owner after shop owner, trying to sell your brand new denim made to look worn.
To be stupid is damn hard work…