Do You Buy iTunes For Your iPod?

I actually prefer to buy CDs and load them into my iPod instead of buying them on the iTunes Music Store. I may not be the only one who’s doing that.
Here’s an interesting story from The New York Times that takes a look at the numbers of iPods sold vs. the number of songs purchased from the iTunes Music Store:

At any given point, the cumulative number of songs sold by the iTunes store has generally been about 20 times the cumulative number of iPods sold, according to Forrester Research, the technology consulting firm. That ratio has recently crept up to roughly 22 to 1, as 1.5 billion songs have been sold. The figures were compiled from public statements by Apple.
“IPods are not sitting around generating dozens and dozens of transactions every quarter,” said Josh Bernoff, a principal analyst for Forrester Research. “People buy a certain number of songs, and then they stop.”

Of course, that doesn’t account for other online music services and all the swapping of mp3’s going on illicitly.
So what about you? Do you buy your music from iTunes? How do you use your iPod?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.