Do Let The Grass Grow Under Your Feet

I’m a big fan of branded utility. So I ought to be impressed by this out of the box example from Krispy Kreme in the UK.
grass_flip_flops.jpg
We Heart Stuff describes the grass flip flops as an “ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a summer lawn beneath your bare feet all day long.”
What this has to do with donuts, I can’t say.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.