Do Let The Grass Grow Under Your Feet

I’m a big fan of branded utility. So I ought to be impressed by this out of the box example from Krispy Kreme in the UK.
We Heart Stuff describes the grass flip flops as an “ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a summer lawn beneath your bare feet all day long.”
What this has to do with donuts, I can’t say.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.