Do Let The Grass Grow Under Your Feet

I’m a big fan of branded utility. So I ought to be impressed by this out of the box example from Krispy Kreme in the UK.
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We Heart Stuff describes the grass flip flops as an “ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a summer lawn beneath your bare feet all day long.”
What this has to do with donuts, I can’t say.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.