Do Let The Grass Grow Under Your Feet

I’m a big fan of branded utility. So I ought to be impressed by this out of the box example from Krispy Kreme in the UK.
grass_flip_flops.jpg
We Heart Stuff describes the grass flip flops as an “ideal solution to those ’stuck-in-the-office-blues’ by offering stressed out city workers the chance to have that feeling of a summer lawn beneath your bare feet all day long.”
What this has to do with donuts, I can’t say.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.