Do You Want Endless Gold Treasures Pouring From Your Pants? Smell Better Than Yourself

Wieden+Kennedy strikes again.

This new spot for Old Spice borrows some attitude from Man on a Horse, even while holding its own as another perfectly written and executed commercial.

The fact the sea captain never stops punching the sea monster is the kind of detail that helps deliver more charm per second than is typically seen on TV.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.