Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City

According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows.

“We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news managers all take an active role in posting not only to their own page but the station’s page as well. We also integrate social media into our daily newscasts.”

“Our morning show anchor, Ron Bird, produces a Facebook video everyday between the AM and noon newscasts,” Dahl says. “He shoots, produces and edits these videos. They rarely make TV but it’s fun way for 2News to be transparent with our loyal viewers.”

Dahl says Facebook has helped KUTV 2News win big in the ratings. According to an article in Salt Lake Tribune, KUTV finished first with its local newscasts at 5, 6 and 7 a.m., noon, 5, 6 and 10 p.m for the month of February.

“In all of broadcasting history — not just in the state of Utah — it’s one of the biggest ratings turnarounds,” said Steve Carlston, KUTV’s GM.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.