For the past year-and-a-half, Schuman has been snapping photos of stylish folk and posting them with pithy commentary at thesartorialist.blogspot.com, which recently hit a million monthly page views.
While fashion blogs are popping up like cockroaches in a tenement these days, Schuman’s sticks out for its lack of snark.
Schuman’s passion has translated into notoriety among editors and fashion insiders. Conde Nast’s Style.com, the online home of Vogue and W magazine, tapped him to supplement its coverage of European fashion weeks by chronicling street chic. GQ hired him to spice up its street-fashion page. And he regularly works events for Saks.