Diversionary Tactics

How do you create some warm and fuzzies for one of the most controversial companies in the world? You give the urban, educated, left-leaning Volvo drivers who are fighting you some space.

from Ad Age: Embroiled in a nasty battle with organized labor and environmental groups, Wal-Mart has launched an ad campaign to run through April 24 that includes idyllic images of eagles in flight to promote

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.